The global impact of COVID-19 has been profound, and the public health threat it represents is the most serious seen in a respiratory virus since...

Ramadan is the holiest month of the Islamic calendar that begins in April 2020.It’s also one of the biggest marketing seasons around the world...

“Digital Marketing is just a waste of money. I’ve spent more than AED 10,000 but didn’t get any quality leads”

Every once in a while, you’ll come...

The Greek philosopher Heraclitus of Ephesus, once remarked:

“The only thing that is constant Is change..”

That quote still holds true thousands...

For most businesses out there, inbound marketing is, by far, the most successful long-term digital marketing strategy out there.

The fact that...

"Nobody reads ads. People read what interests them. Sometimes it's an ad."

This famous quote by Howard Gossage is a testament to the interruptive...

Anyone born between 1981 and 1996 is considered a Millennial.

Not only are they the largest and most educated in the history of the world, but...

83% of patients visit a hospital website before booking an appointment.

That statistic says a lot about the changing behaviour of patients and...

One of the biggest mistakes business owners make is trying to sell a product or service to a potential customer immediately after initial contact.

Marketing to students can be challenging in today’s world, especially with so much digital clutter surrounding them.

Their newsfeed is filled...

In the race to create content for their target audience, brands often forget one critical element of social media communication:

Listening.

To...

At the time of writing this article, I’ve spent over 65,268 AED in Facebook ads for clients, across various industries.

That budget was used to...

Don Draper may be fictional but his ideas have real value for your content marketing team.

Draper’s techniques are timeless and can give your...

Social media, because of its convenience and addictive nature, has helped millions of businesses generate revenue from customers with an active...

The Greek philosopher Heraclitus of Ephesus, once remarked:

“The only thing that is constant Is change..”

That quote still holds true thousands...

There are over 1.8 billion websites in the world, according to the Netcraft January 2018 Web Server Survey.

Do you think your website stands a...

Growth Hacking.

The term that's spreading like a wildfire in the dense forests of marketing, isn't another short-lived buzzword.

In fact, it was...

Inbound marketing has taken off in the last few years.

The term was coined by HubSpot in 2006 and focuses on the strategy of attracting targeted...

Recently, I wrote one beast of an article about running an inbound marketing campaign from scratch.

Packed with almost 6,000 words and loaded with...

Everyone these days is talking about inbound marketing, content marketing, trust marketing, permission marketing and so on.

But have you gotten...

Reading the title of this blog might provoke you to think,

“Hold on! Isn’t content marketing and inbound marketing the same thing?”

In my previous article, where I spoke about the origins of inbound marketing, I quoted the famous marketing guru, Peter F. Drucker.

He explained...

Is it yet another selling tactic?

Or another...

49% of B2B marketers site social media marketing as the most difficult lead generation tactic to execute (source)

Well, it might be difficult for...