Arcs & Curves Blog

March 29, 2020

COVID-19: Survival Tips for High-risk Businesses Amidst Lockdown

The global impact of COVID-19 has been profound, and the public health threat it represents is the most serious seen in a respiratory virus since...

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March 09, 2020

[2020] The Most Generous Guide on Ramadan Social Media Marketing & Trends: MENA Region.

Ramadan is the holiest month of the Islamic calendar that begins in April 2020.It’s also one of the biggest marketing seasons around the world...

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February 03, 2020

Losing Money on Marketing? Stop Making these 6 Mistakes

“Digital Marketing is just a waste of money. I’ve spent more than AED 10,000 but didn’t get any quality leads”

Every once in a while, you’ll come...

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January 15, 2020

6 Digital Marketing Trends for 2020 You Need To Follow

The Greek philosopher Heraclitus of Ephesus, once remarked:

The only thing that is constant Is change..”

That quote still holds true thousands...

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December 08, 2019

Inbound Marketing ROI: Measuring the 8 Metrics that Matter

For most businesses out there, inbound marketing is, by far, the most successful long-term digital marketing strategy out there.

The fact that...

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November 05, 2019

3 Expert Facebook Ad Copywriting Secrets To Skyrocket Your Profit

"Nobody reads ads. People read what interests them. Sometimes it's an ad."

This famous quote by Howard Gossage is a testament to the interruptive...

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October 02, 2019

Marketing to Millennials in the MENA: Best Tactics, Strategies & Stats

Anyone born between 1981 and 1996 is considered a Millennial.

Not only are they the largest and most educated in the history of the world, but...

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August 14, 2019

Healthcare Marketing in the UAE: The Ultimate, Step-by-Step Guide

83% of patients visit a hospital website before booking an appointment.

That statistic says a lot about the changing behaviour of patients and...

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July 28, 2019

5 Stages Of The Blog Sales Funnel And How To Use Them

One of the biggest mistakes business owners make is trying to sell a product or service to a potential customer immediately after initial contact.

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July 17, 2019

2 Proven Secrets to Boost Student Enrollments with Email Automation

Marketing to students can be challenging in today’s world, especially with so much digital clutter surrounding them.

Their newsfeed is filled...

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June 24, 2019

Social Listening: The Marketer’s Guide to Win & Delight Customers Online

In the race to create content for their target audience, brands often forget one critical element of social media communication:

Listening.

To...

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April 01, 2019

6 Costly Facebook Advertising Mistakes That Are Depleting Your Dirhams

At the time of writing this article, I’ve spent over 65,268 AED in Facebook ads for clients, across various industries.

That budget was used to...

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March 07, 2019

Make It An Old Fashioned: What Your Content Marketing Team Can Learn From Don Draper

Don Draper may be fictional but his ideas have real value for your content marketing team.

Draper’s techniques are timeless and can give your...

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February 04, 2019

UAE Experts Roundup: Top Social Media Mistakes (and Solutions)

Social media, because of its convenience and addictive nature, has helped millions of businesses generate revenue from customers with an active...

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January 20, 2019

9 Questions to Help You Find the Best Social Media Agencies in Dubai

How many times have you been duped by pseudo-social-media agencies whose promises were too good to be true?
Plenty of times, I suppose.
They...
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January 02, 2019

The Future of Digital Marketing: 2019 Trends with Statistics

The Greek philosopher Heraclitus of Ephesus, once remarked:

The only thing that is constant Is change..”

That quote still holds true thousands...

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September 26, 2018

10 Website Design Hacks to 10x Your Inbound Marketing Efforts

There are over 1.8 billion websites in the world, according to the Netcraft January 2018 Web Server Survey.

Do you think your website stands a...

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September 11, 2018

Growth Hacking + Inbound Marketing: The Ultimate Formula for Business Growth

Growth Hacking.

The term that's spreading like a wildfire in the dense forests of marketing, isn't another short-lived buzzword.

In fact, it was...

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September 05, 2018

What Are the Biggest Trends in Inbound Marketing Impacting Businesses Like Yours?

Inbound marketing has taken off in the last few years.

The term was coined by HubSpot in 2006 and focuses on the strategy of attracting targeted...

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August 30, 2018

4 Real Life Inbound Marketing Case Studies [With Actual Data & Examples]

Recently, I wrote one beast of an article about running an inbound marketing campaign from scratch.

Packed with almost 6,000 words and loaded with...

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August 07, 2018

Running a Super-Effective Inbound Marketing Campaign - The Ultimate Guide

Everyone these days is talking about inbound marketing, content marketing, trust marketing, permission marketing and so on.

But have you gotten...

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August 05, 2018

Inbound Marketing vs Content Marketing: A Simple Guide to Understanding Both.

Reading the title of this blog might provoke you to think,

“Hold on! Isn’t content marketing and inbound marketing the same thing?”

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July 05, 2018

The Art of Creating Effective Buyer Personas for Inbound Marketing

In my previous article, where I spoke about the origins of inbound marketing, I quoted the famous marketing guru, Peter F. Drucker.

He explained...

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June 04, 2018

5 Reasons Why Inbound Marketing is the Best for B2B Lead Generation

When you come across the term inbound marketing, what’s the first thing that comes to your mind?

Is it yet another selling tactic?

Or another...

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April 17, 2018

The Ultimate Guide to Generating B2B Leads from Social Media

49% of B2B marketers site social media marketing as the most difficult lead generation tactic to execute (source)

Well, it might be difficult for...

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