Arcs & Curves Blog

February 23, 2021

Wix vs WordPress - 6 Crucial Points to Consider in 2021

Are you still confused about which website design platform to choose?

When it comes to building a website, Wix and WordPress are 2 of the most...

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February 17, 2021

Growth Hacking + Inbound Marketing: The Ultimate Formula for Business Growth

Growth Hacking :

A widespread buzzword used to describe a “hybrid of marketer and coder”. Essentially someone appointed with a high degree of...

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February 16, 2021

15 Most in-demand Marketing Skills to Grow Your Career & be Future-ready in 2021

What skills make a marketer well-equipped and future-ready?

To answer that question, let's take this data into consideration:

A whopping 90...

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February 16, 2021

[2021] The Most Generous Guide on Ramadan Social Media Marketing & Trends: MENA Region.

Ramadan is the holiest month of the Islamic calendar that begins in April 2021.It’s also one of the biggest marketing seasons around the world...

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January 10, 2021

9 Questions to Help You Find the Best Social Media Agencies in Dubai

How many times have you been duped by pseudo-social-media agencies whose promises were too good to be true?
Plenty of times, I suppose.
They...
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January 10, 2021

2021 Digital Marketing Trends: Predictions, Stats & More!

The Greek philosopher Heraclitus of Ephesus, once remarked:

The only thing that is constant Is change..”

That quote still holds true thousands...

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November 09, 2020

Hack your Marketing Funnel with this 3-Point Content Creation Strategy

Let’s start with a few questions:

  • Are you guilty of creating content without a purpose?
  • Is your content strategy based on random assumptions and...
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October 14, 2020

5 Ways Brands Deploy Storytelling on Instagram [with Examples]

Storytelling has always been an essential art of effective marketing.

It engages customers on a deeper level and builds long-lasting bonds of...

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August 30, 2020

10 Website Design Hacks to 10x Your Inbound Marketing Efforts

There are over 1.8 billion websites in the world, according to the Netcraft January 2018 Web Server Survey.

Do you think your website stands a...

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May 27, 2020

Putting Marketing on Hold due to the Pandemic? Read this and Rethink!

Running a business has never been easy.

For an entrepreneur or someone responsible for ensuring sufficient cashflow, the pandemic has made things...

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March 29, 2020

COVID-19: Survival Tips for High-risk Businesses Amidst Lockdown

The global impact of COVID-19 has been profound, and the public health threat it represents is the most serious seen in a respiratory virus since...

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February 03, 2020

Losing Money on Marketing? Stop Making these 6 Mistakes

“Digital Marketing is just a waste of money. I’ve spent more than AED 10,000 but didn’t get any quality leads”

Every once in a while, you’ll come...

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January 15, 2020

6 Digital Marketing Trends for 2020 You Need To Follow

The Greek philosopher Heraclitus of Ephesus, once remarked:

The only thing that is constant Is change..”

That quote still holds true thousands...

Read More...
December 08, 2019

Inbound Marketing ROI: Measuring the 8 Metrics that Matter

For most businesses out there, inbound marketing is, by far, the most successful long-term digital marketing strategy out there.

The fact that...

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November 05, 2019

3 Expert Facebook Ad Copywriting Secrets To Skyrocket Your Profit

"Nobody reads ads. People read what interests them. Sometimes it's an ad."

This famous quote by Howard Gossage is a testament to the interruptive...

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October 02, 2019

Marketing to Millennials in the MENA: Best Tactics, Strategies & Stats

Anyone born between 1981 and 1996 is considered a Millennial.

Not only are they the largest and most educated in the history of the world, but...

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August 14, 2019

Healthcare Marketing in the UAE: The Ultimate, Step-by-Step Guide

83% of patients visit a hospital website before booking an appointment.

That statistic says a lot about the changing behaviour of patients and...

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July 28, 2019

5 Stages Of The Blog Sales Funnel And How To Use Them

One of the biggest mistakes business owners make is trying to sell a product or service to a potential customer immediately after initial contact.

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July 17, 2019

2 Proven Secrets to Boost Student Enrollments with Email Automation

Marketing to students can be challenging in today’s world, especially with so much digital clutter surrounding them.

Their newsfeed is filled...

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June 24, 2019

Social Listening: The Marketer’s Guide to Win & Delight Customers Online

In the race to create content for their target audience, brands often forget one critical element of social media communication:

Listening.

To...

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April 01, 2019

6 Costly Facebook Advertising Mistakes That Are Depleting Your Dirhams

At the time of writing this article, I’ve spent over 65,268 AED in Facebook ads for clients, across various industries.

That budget was used to...

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March 07, 2019

Make It An Old Fashioned: What Your Content Marketing Team Can Learn From Don Draper

Don Draper may be fictional but his ideas have real value for your content marketing team.

Draper’s techniques are timeless and can give your...

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February 04, 2019

UAE Experts Roundup: Top Social Media Mistakes (and Solutions)

Social media, because of its convenience and addictive nature, has helped millions of businesses generate revenue from customers with an active...

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January 02, 2019

The Future of Digital Marketing: 2019 Trends with Statistics

The Greek philosopher Heraclitus of Ephesus, once remarked:

The only thing that is constant Is change..”

That quote still holds true thousands...

Read More...
September 05, 2018

What Are the Biggest Trends in Inbound Marketing Impacting Businesses Like Yours?

Inbound marketing has taken off in the last few years.

The term was coined by HubSpot in 2006 and focuses on the strategy of attracting targeted...

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