Anyone born between 1981 and 1996 (ages 23 to 38 in 2019) is considered a Millennial.
Not only are they the largest and most educated in the...
83% of patients visit a hospital website before booking an appointment.
That statistic says a lot about the changing behaviour of patients and...
One of the biggest mistakes business owners make is trying to sell a product or service to a potential customer immediately after initial contact.
Marketing to students can be challenging in today’s world, especially with so much digital clutter surrounding them.
Their newsfeed is filled...
In the race to create content for their target audience, brands often forget one critical element of social media communication:
Listening.
To...
At the time of writing this article, I’ve spent over 65,268 AED in Facebook ads for clients, across various industries.
That budget was used to...
Don Draper may be fictional but his ideas have real value for your content marketing team.
Draper’s techniques are timeless and can give your...
Social media, because of its convenience and addictive nature, has helped millions of businesses generate revenue from customers with an active...
How many times have you been duped by pseudo-social-media agencies whose promises were too good to be true?
Plenty of times, I suppose.
They...
The Greek philosopher Heraclitus of Ephesus, once remarked:
“The only thing that is constant Is change..”
That quote still holds true thousands...
There are over 1.8 billion websites in the world, according to the Netcraft January 2018 Web Server Survey.
Do you think your website stands a...
Growth Hacking.
The term that's spreading like a wildfire in the dense forests of marketing, isn't another short-lived buzzword.
In fact, it was...
What Are the Biggest Trends in Inbound Marketing Impacting Businesses Like Yours?
Inbound marketing has taken off in the last few years.
The term was coined by HubSpot in 2006 and focuses on the strategy of attracting targeted...
Recently, I wrote one beast of an article about running an inbound marketing campaign from scratch.
Packed with almost 6,000 words and loaded with...
Everyone these days is talking about inbound marketing, content marketing, trust marketing, permission marketing and so on.
But have you gotten...
Reading the title of this blog might provoke you to think,
“Hold on! Isn’t content marketing and inbound marketing the same thing?”
In my previous article, where I spoke about the origins of inbound marketing, I quoted the famous marketing guru, Peter F. Drucker.
He explained...
When you come across the term inbound marketing, what’s the first thing that comes to your mind?
Read More...
Is it yet another selling tactic?
Or another...
[2019] The Most Generous Guide on Ramadan Social Media Marketing & Trends: MENA Region.
Ramadan is the holiest month of the Islamic calendar.It’s also one of the most important marketing seasons around the world with its highest...
49% of B2B marketers site social media marketing as the most difficult lead generation tactic to execute (source)
Well, it might be difficult for...
Before reading further, ask yourself just one question -
“What strategy does our school use to attract parents of potential students?”
Generating B2B leads online might sound intimidating in a world where corporate networking builds better business relationships.
This shouldn’t...
How well is your website doing for you in terms of sales?
In other words,
Is your website making you money or did it just cost you money to build...
Just like any technological advancement with every passing year, CRM software will also be undergoing futuristic transformations, starting 2018.
...
Over the past 20 years, the focus of businesses around the world has shifted towards customers. This approach includes actions such as:
- ...
