Welcome to our latest blog series, where we’re showcasing the newest HubSpot updates for 2025!

This edition highlights the latest HubSpot CRM enhancements designed to streamline your processes and empower your marketing and sales teams like never before.

Let’s dive in and explore these exciting updates together!


What's inside:


1. Prepare, review, and follow up on meetings with AI Meeting Assistant

2. Update Calling Remote

3. Create and View Notes in Help Desk (Replacing Comments)

4. HubSpot Numbers Available in Nordics, Japan, France, and Spain

5. Unique value enforcement for custom phone number properties

6. Leads Saved Views

 

Prepare, review, and follow up on meetings with AI Meeting Assistant

Every sales opportunity counts. HubSpot's new AI Meeting Assistant gives you a single place to manage meetings with prospects - providing pre-meeting insights to help you prepare, post-meeting summaries to share with attendees, and AI-generated Guided Actions to keep deals moving forward.

Sales success depends on making the most of every conversation. HubSpot supports you throughout the entire meeting lifecycle so you feel prepared going into conversations and know exactly what steps to take during follow-up, increasing your chances of closing deals.

How does it work?

New meeting record:

The meeting record centralizes all your meeting details, account insights, and follow-up materials in one place, eliminating the need to switch between tools.

Guided Actions show reps what to focus on next:

After the meeting, you receive AI-powered Guided Actions based on the meeting transcript.

These guided actions help you prioritize your follow-up activities:

  • Send meeting summaries to attendees, ensuring all parties are aligned on key discussions and takeaways
  • Click the follow-up link to easily navigate to email, call, or sequence options
  • Create tasks or immediately execute on action items extracted from the conversation

To access the new meeting record in HubSpot, either:

  • Navigate to the Sales Workspace and click on a meeting from the summary tab
  • Click on a meeting prep guided action from the Sales Workspace's summary tab
  • Navigate to the Sales Workspace > Schedule tab and select a meeting record to view
  • Click on a "view record" button on a meeting activity card in the CRM timeline

The new meeting record contains two tabs:

  • Info & Insights: Your pre-meeting hub for attendee statuses, meeting details, and conversation insights.
    • Meeting details card for managing description, attendees, and timing. Insights include:
      • Internal notes: Private information visible only to HubSpot users with permissions
      • Prospecting agent updates: View previous prospect interactions with your Prospecting Agent
      • Talking points: Potential pain points with recommendations based on industry data and previous engagements
      • Web page visits: Recent prospect activity to understand their interests
      • Recent activity: Five most recent participant engagements to keep you informed
  • Recording & Transcript: Your complete conversation record
    • Next steps: Follow-up items and recommended actions based on the conversation
      • Follow-up guided action: Navigate to email, call, or sequence options to keep opportunities moving
      • Create task guided actions: Act immediately or create future tasks based on conversation points
    • Meeting summary: a detailed AI-generated summary of your conversation, including specific topics that were discussed
    • Watch the recording
    • View the transcript of the conversation

Update Calling Remote

The calling remote is a fast and easy way for users to make calls any where in the CRM. With this update, users can now take notes, set call outcomes and call types directly in the remote.

How does it work?

When receiving an inbound call, or making an outbound call with the remote users will have the option to take notes, and set values for call outcomes/types.

Create and View Notes in Help Desk (Replacing Comments)

1. Check out this video to learn more about this product update! Please watch this video prior to requesting access, to make sure your team is a good fit for the current Beta experience.

2. Once ungated, you will not be able to manually unenroll from this Beta. To leave the Beta, please email us at helpdeskfeedback@hubspot.com.

3. Slack, MS, and GChat Integrations have not yet been updated to support notes in help desk. If you have the Slack, Teams, or Google Chat help desk integrations set up, the experience will be degraded in the Private Beta. For this reason, it's recommended holding off for a future iteration if your team uses any of these integrations (and will not approve requests for customers who have these integrations configured). Don’t worry—HubSpot is already working on another update to address this!

Support teams can now view, create, and edit notes in help desk, replacing comments as the primary means for internal collaboration in help desk. Notes are already the building blocks that power internal collaboration across the rest of the HubSpot platform, and now they power collaboration that takes place inside of help desk as well!

Since the release of help desk, the platform has heard consistent feedback that support teams are struggling to collaborate internally and with cross-functional stakeholders—like sales agents—when troubleshooting and resolving tickets. These changes will effectively replace comments with notes, addressing two of the biggest pain points customers have shared:

  • Streamlining collaboration between help desk and the ticket record by making information consistent across both! HubSpot has heard a lot of frustration about comments (which live in help desk) and notes (which live in the ticket record)—and the fact that these two things aren’t synchronized. Consolidating the experience by using notes as the single source of truth for internal collaboration aligns help desk with the rest of the platform and makes it easier for teams to stay up-to-date.
  • Users will be able to create notes on ‘blank’ tickets from help desk.  HubSpot has heard a lot of feedback related to not being able to comment on a ticket in help desk unless an external, customer-facing communication thread has been started. This set of changes will remove this limitation.

How does it work?

 

Here are a few ways your team might leverage notes in help desk:

  • Creating a Note: Click into the “Notes” tab of the reply editor, add your content in the editor panel, and click “Create note”. The note will appear in help desk, in real time, alongside any other messages that have been sent or received from the customer.
  • Editing a Note: Hover over the body text of an already published note, and click the pencil icon to edit it.
  • Responding to a Note: To respond to a note directly with a nested comment, click "Add Comment" on a published note.
  • Associating a Note with Other Records: If you'd like the note to appear on other record pages (for example, a contact or company record), update the associations using the "Associated with" dropdown in the note editor panel.
  • Using Notes to Search for Tickets: You can search for tickets in the help desk search bar using keywords in notes.
  • Viewing Note @Mentions: Tickets where you were @mentioned in a note or comment will appear in your "My Mentions" view.
  • Getting Notified: Under Notifications settings, you can configure the following notes-related notifications (found under the Comments and Tickets sections). When turned on, these notifications will link users directly to the help desk ticket they pertain to. Check out this knowledge base article for more information on notifications.

Please note: Slack, MS, and GChat Integrations have not yet been updated to support notes in help desk. If you have the Slack, Teams, or Google Chat help desk integrations set up, the experience will be degraded in the Private Beta. For this reason, its recommend holding off for a future iteration if your team uses any of these integrations (and will not approve requests for customers who have these integrations configured). Don’t worry—HubSpot is already working on another update to address this!

HubSpot Numbers Available in Nordics, Japan, France, and Spain

HubSpot phone number acquisition is now available in additional countries!

  • Nordics = Norway, Sweden, Denmark, Iceland
  • Japan
  • France
  • Spain

You can submit business documentation for these countries, and acquire a HubSpot phone number that can be used for inbound and outbound calling, Team Calling in Help Desk, IVR, and more!

Calling users with global business locations must acquire a number in their locality. HubSpot is adding number acquisition for seven additional countries, allowing you to better solve for their calling needs in more regions.

In response to evolving regulatory landscapes, many countries are intensifying their enforcement of telecom regulations. This includes mandates for verifying the legitimate users of phone numbers and validating business locations. To streamline this process, HubSpot has introduced a documentation flow within its platform, allowing you to effortlessly submit the necessary regulatory documents, ensuring compliance and facilitating seamless number acquisition in these countries.

How does it work?

Enroll in the public beta by following the steps here.

Once enrolled in the public beta, follow step below to start your number acquistion:

  1. In your HubSpot account, click the settings settings icon in the top navigation bar.
  2. In the left sidebar menu, navigate to Calling > Call Setup.
  3. On the Phone numbers tab, click Get a HubSpot number.
  4. In the right panel, review the information then click Next.
  5. Use the dropdown menus to select a country, number type, and prefix.
  6. Based on the country you selected, you will need to validate your business by submitting regulatory documents providing proof of business in the selected country. Click Get started to complete the verification process.

7. In the verification flow, follow the steps to enter your company information and attach the requested documents. Once you click submit, it can take 3-4 business days for verification approval.

8. Once approved, you will see a banner in your account notifying of the country approval. This approves your company to be able to acquire phone numbers for that country.

Once your business verification is complete, return to call settings to acquire your phone numbers.

  1. Click Get a HubSpot number.
  2. In the right panel, select your approved country.
  3. Fill out the fields:
    1. Main business use case for these numbers
      1. Specify business use cases
    2. Number of phone numbers you are requesting
    3. Email
    4. Select preferred Area Code/Prefix
  4. Click "Request Number"

Once submitted, it can take 2 - 4 weeks for the requested phone numbers to be acquired. You will be notified via email once the requests is approved and numbers are ready for usage in your HubSpot account.

Unique value enforcement for custom phone number properties

You can now apply unique value enforcement to custom phone number properties.

This enables admins to establish unique values for phone numbers. For example, you may want to ensure that two contacts don’t have the same phone number to reduce contact record duplication.

How does it work?

To require unique values for the property, head to Objects > Settings > Properties. Create a custom phone number property and select the checkbox to require a unique value. With this turned on, users will be unable to enter the same value for multiple records. You can create up to ten unique value properties per object. Unique value enforcement cannot be applied to existing properties.

Leads Saved Views

 

Leads saved views let sales reps create and access customized filtered views of their leads.

Sales reps need to quickly access different segments of their leads based on specific criteria to prioritize their outreach effectively. With saved views, reps can:

  • Save time by avoiding repeated filter setup
  • Focus on the most relevant leads at any given moment
  • Create personalized workflows that match their selling process
  • Quickly switch between different lead segments based on their priorities

How does it work?

Navigate to Sales workspace > Prospecting > Leads and go to the Saved Views dropdown in the sidebar

Select an existing view or click Create view. To create a new view:

  • Set your desired filters (priority, status, industry, last contact date, etc.) and click Save view
  • Name your view (e.g., "Hot Leads", "Healthcare Prospects")

Your saved views will appear in the sidebar for quick access.

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