Welcome to our latest blog series, where we’re showcasing the newest HubSpot updates for 2025!

This edition highlights the latest HubSpot CRM enhancements designed to streamline your processes and empower your marketing and sales teams like never before.

Let’s dive in and explore these exciting updates together!


What's inside:


1. Import a Podcast Show

2. Notification Enhancements on Mobile

3. Easily Set Up Brand Voice with a URL

4. Sales Activity Report

5. Weekly Product Updates Roundup

6. Property Control in Record Merges

7. Autosave properties on the CRM index page

8. Improved duration format for 'time since' and 'time until' calculated properties

9. AI Image Generation Enhancements

 

Import a Podcast Show

You can now import existing podcast shows into HubSpot's podcast app by using your RSS feed. This new import feature allows you to seamlessly transfer your podcast episodes and metadata from other platforms into HubSpot.

How does it work?

Import a new show into HubSpot:

  • Before starting the import process, navigate to your podcast hosting platform. Copy your RSS feed URL and ensure that:
    • Your RSS feed is unlocked
    • Dynamic ad insertion is disabled
    • Episode limit is set to max
    • Episodes are in mp3
  • Now, back in HubSpot, start the content import process:
    • Enter https://app.hubspot.com/site-importer/[YOUR PORTAL ID]/content-import/dashboard in your browser.
    • Alternatively, search for “import blog” in the top navigation.
  • Click Start new import and select Podcasts from the dropdown menu.
    • If you are already using the podcast app, click the show selection dropdown and select Import a podcast show.
    • If this is your first time using the podcast app, select import a podcast show on the splash screen.

Import episodes into HubSpot:

  • In the Wizard, paste your show's RSS feed URL
  • Optional: You can select a show if you wish to import your episodes to an existing show already hosted by HubSpot. Otherwise, the platform will create a new show for you by default.
  • Select Next.
    • Note: You may receive a warning box, if your RSS contains metadata or file formats that HubSpot does not support. For more information on common import errors, please visit the Knowledge Base.
  • Select Import

Setting up a URL redirect:

  • When your import is complete, select the View podcast show button.
  • If you opted to create a new show from the RSS feed, you will be prompted to redirect the URL of your old RSS feed to the new HubSpot URL
  • Select Redirect on the banner
    • Redirect to the new, HubSpot hosted RSS feed in your old hosting provider; this process will vary, depending on the hosting provider
  • Once you have set up a redirect, you can validate the redirect in HubSpot in the content import app under More > Check redirect and selecting Check redirect on the bottom-right of the wizard.

Notification Enhancements on Mobile

HubSpot is levelling up notifications on mobile!

Update the app to enjoy extended notification availability in the notification center for 7 days - an increase from the previous 24-hour limit! The update also introduces new filtering options, allowing users to view unread notifications and sort by date received, providing greater control and organization.

The platform wants to make sure you never miss an important notification on mobile. This update extends the lifespan of mobile notifications from 24 hours to 7 days, so you’ll have the same experience on the go as you do on the web the mobile experience with the web platform.

To make sure it’s easy to find what you need, the platform also added new filtering and sorting options, so you can organize and manage your notifications efficiently.

How does it work?

Once you update your app, you’ll start to see 7 days’ of notifications in the notification centre.

You can sort by date order ascending or descending by tapping ‘Sort by date received’. and filter unread notifications by tapping on ‘Filter by’ at the top of the screen.

Easily Set Up Brand Voice with a URL

Setting up your brand voice in HubSpot is easier than ever. Simply enter your website URL, and HubSpot will extract and analyze your website content to define your brand's unique tone and personality.

In addition to existing options like uploading a writing sample, you can also enter your website URL and HubSpot will extract and analyze your brand voice from your web content. This option makes it even easier to create a brand voice that aligns with your existing content so you can maintain a consistent tone across all your communications.

During brand voice set-up, you have the option of adding a website URL along with other assets. When you enter a URL, HubSpot’s content web crawler scans the page and extracts relevant text to analyze your brand’s tone and style. This extracted content is then used to establish your brand voice.

If a website blocks web crawlers, the content cannot be retrieved, and you’ll need to use another method, such as uploading or pasting a writing sample.

 

Sales Activity Report

A consolidated report that combines key sales prospecting metrics including sequences, meetings, calls, and emails in a single view within the sales analytics suite.

Sales managers need real-time visibility into their team's prospecting efforts to optimize performance and ensure consistent pipeline growth.

  • Save time by accessing all pipeline-building metrics in one place instead of switching between multiple reports
  • Track team performance across all prospecting channels with unified metrics
  • Identify bottlenecks in your sales process by monitoring key indicators like time to first touch and meeting completion rates
  • Make data-driven decisions about resource allocation based on comprehensive activity data

To find the new report:

  1. Go to Reports > Analytics Suites > Sales > Activities & leads
  2. Select the Team Activity report
Available metrics:

Lead

  • Number of leads enrolled
  • Open leads count
  • Average time to first touch
  • Average time to book meeting
  • Average touches per lead

Meeting

  • Total meetings booked
  • Meeting completion rate

Call

  • Total calls made
  • Connected calls

Email

  • Delivery rate
  • Open rate
  • Click rate

Weekly Product Updates Roundup

Super admins can now subscribe to email notifications for Product Updates. By subscribing, admins receive a weekly e-mail with information on the latest betas and upcoming releases.

HubSpot is continually releasing new features to help our customers grow better. These updates are published to the Product Updates page, but it can be challenging for admins to keep up with the influx of changes, especially without direct communication. This can result in significant changes going unnoticed, potentially disrupting users' workflows in HubSpot.

The Weekly Product Updates Roundup bridges this gap by providing admins with direct communication about the latest betas and upcoming changes to their account, ensuring they stay informed and prepared.

There are two ways you can subscribe. Once you've joined this beta, go to Settings > Notifications > E-mail and check the box for “Product Updates”. Then save your changes.
 
 

The second way to subscribe is through the Account Defaults tab. Go to Settings > Account Defaults > Feature Releases and check the box for "Email Notifications". You can also go directly there using the link in the top right corner of the Product Updates page.

 

Product Updates:

 

Property Control in Record Merges

You can now select which properties will be retained on the final record when merging records, giving you unprecedented control over your data consolidation process.

As businesses grow, managing duplicate records becomes increasingly complex. By providing granular control over property selection during merges, this new tool allows users to maintain data integrity with precision.

It offers the flexibility to tailor the merge process to specific business needs, ensuring that every data consolidation aligns perfectly with your organization's data management strategy.

To access this functionality, customers should navigate to a record page within HubSpot. Customers will now see a new modal when they attempt to merge, replacing the previous version.

This enhanced interface allows you to review the properties of records side-by-side and select the winning properties for your final, merged record.

By choosing which data points to keep, you can ensure that the most accurate and up-to-date information is preserved during the merge process.

Autosave Properties on the CRM index page

HubSpot now automatically saves property edits made on the CRM index page.

This feature streamlines data entry by reducing clicks and automatically saving information, increasing efficiency and minimizing data loss for CRM users.

When users edit properties on the index page, they no longer need to click ‘Save’. Instead, they’ll see a ‘Save’ status notification at the bottom-left of the screen, indicating when changes are saved.

 

If you need to undo a property edit, you can click ‘undo’ within the save status component. You can undo your most recent change.

 

Improved duration format for 'time since' and 'time until' calculated properties

Duration formats for calculated properties, including 'time since' and 'time until' properties, have been improved.

Previously, durations were displayed in days until 12 years.

Now, durations will be displayed in months until 2.5 years, days until 3 months, and hours until 1 day.

Durations under 2.5 hours won't change - they will show in minutes until 2.5 hours, and seconds until 2.5 minutes.

Additionally, decimals will be shown for years, months, days, and hours.

These changes will make working with durations easier and faster, since you won't have to do as much mental math to convert days to months and years.

For example:

  • If 'time until renewal' is 72 months away, that value will change from '72 months' to '6 years' with the new format.
  • If 'time in current stage' is 120 days away, the value will change from '120 days' to '4 months.'

How does it work?

The improved durations will be automatically shown across the CRM, including on the index page. They will be shown for:

 

AI Image Generation Enhancements

Meet the redesigned Breeze image generation tool—designed to make creating stunning visuals faster and easier than ever. With our most advanced model yet, you’ll experience smarter tools to help you craft perfect images effortlessly.

  • Prompt enhancements: Great AI images start with great prompts. With these updates, you can create detailed, descriptive prompts from just a few words, use your favorite images to inspire similar ones, and find ideas from a curated gallery of user-generated prompts.
  • Results enhancements: Review and refine images results with enhancements that allow you to preview results in more detail, crop and edit with ease, and quickly re-generate new options when you need a fresh take.

Since its launch last year, Breeze has helped marketers quickly create custom images for their content—all without leaving HubSpot. Inspired by feedback from creators like you, the redesign makes it even easier to save time, stay creative, and ensure your visuals fit perfectly across any channel.

How does it work?

You’ll find all the new enhancements in the Breeze image generator tool.

Create precise prompts, effortlessly.

  • Prompt enhancer: Enter a short idea in the “Describe your image” text box and click Enhance prompt under the text box to transform it into a rich, detailed paragraph that you can adjust before generating images.
new image generation experience
  • Try an example: Need a little inspiration? Click Try an Example to see a pre-written prompt that’s designed to produce great results.
  • Explore gallery: Browse a curated collection of user-generated images for ideas. Hover over an image you like to view and copy the prompt that created it.
explore gallery

Do more with your image results:

  • Tips & tricks: Get helpful recommendations from Breeze to make the most of your creative process after generating your images.
  • Full-screen view: Click Expand on any image in the results panel to see a larger, detailed view.
  • Crop & edit: Fine-tune your visuals with built-in cropping tools or the Adobe Express integration for more advanced edits. Simply click Crop or click Edit with Adobe Express beneath the image you’d like to refine.
edit with adobe express
  • Easier results action: Save time with streamlined options for managing, re-generating, or viewing your images directly from the Results page.
image generation results
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