A website’s title tag is the first thing anyone sees while searching for a topic online.

That’s why you should optimize it by adding your target keyword to it.

By using the right keywords in your title tag, you have a better chance of ranking higher and getting found by your potential customers.

In fact, a research by CPC Strategy mentions that Google gives importance to keywords from left to right.

That means, you should try adding your main keywords at the beginning of each title tag.

Also, make sure to keep your title tags under 60 characters for optimum display results

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Have you ever searched for something on Google and found a couple of sentences under each search result?

That’s known as the meta description.

This short paragraph is used by Google to display a summary of each web page.

By adding your main keywords in the meta description, you can increase the click-through-rate of your website, and that is a positive sign SEO.

Try using your main keywords, product benefits and unique selling points in the meta description to get noticed faster and get more clicks.

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We post regularly on SEO, social media, marketing and much more. Stay tuned for our next video in this series.