Arcs & Curves Blog

January 18, 2024

The game-changing Hubspot feature update is here - Conditional Properties

Understanding Conditional Properties

The core essence of Conditional Properties lies in the capability to dynamically filter property options based...

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April 12, 2023

Getting started with Hubspot in 2023 - A practical, step-by-step guide to help you get going on the path to success with Hubspot.

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September 05, 2022

The Art of Creating Effective Buyer Personas for Inbound Marketing

In my previous article, where I spoke about the origins of inbound marketing, I quoted the famous marketing guru, Peter F. Drucker.

He explained the...

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August 19, 2022

Hack your Marketing Funnel with this 3-Point Content Creation Strategy

Let’s start with a few questions:

  • Are you guilty of creating content without a purpose?
  • Is your content strategy based on random assumptions and...
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June 04, 2018

5 Reasons Why Inbound Marketing is the Best for B2B Lead Generation

When you come across the term inbound marketing, what’s the first thing that comes to your mind?

Is it yet another selling tactic?

Or another...

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April 17, 2018

The Ultimate Guide to Generating B2B Leads from Social Media

49% of B2B marketers site social media marketing as the most difficult lead generation tactic to execute (source)

Well, it might be difficult for the...

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January 29, 2018

Start Generating B2B Leads from your Website by Following these 5 Steps.

How well is your website doing for you in terms of sales?

In other words,

Is your website making you money or did it just cost you money to build one?

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August 03, 2017

8 B2B Tactics to Build Business Relationships on Social Media.

Let’s get an answer to this one simple question:

What are you using social media for?

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July 18, 2017

Digital Resurrection: Revive your Dead B2B Social Media Accounts.

What is every B2B Social Media Marketer’s worst nightmare?Walking in a graveyard of dead social media platforms with tombstones containing the last...

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June 08, 2017

Tried & Tested: 20 Content Ideas for B2B Social Media.

Writer’s block” and “Lack of Ideas” are the top 2 problems that writers and content creators face when it comes to generating content ideas for B2B...

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May 21, 2017

How to Choose the Right Social Media Platform for your B2B Business?

Every business owner is surrounded by choices -
  • Choice of a name for the company;
  • Choice of the logo;
  • Choice of the office location;
  • Choice of the...
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