Arcs & Curves Blog

July 05, 2018

The Art of Creating Effective Buyer Personas for Inbound Marketing

In my previous article, where I spoke about the origins of inbound marketing, I quoted the famous marketing guru, Peter F. Drucker.

He explained...

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June 04, 2018

5 Reasons Why Inbound Marketing is the Best for B2B Lead Generation

When you come across the term inbound marketing, what’s the first thing that comes to your mind?

Is it yet another selling tactic?

Or another...

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April 17, 2018

The Ultimate Guide to Generating B2B Leads from Social Media

49% of B2B marketers site social media marketing as the most difficult lead generation tactic to execute (source)

Well, it might be difficult for...

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January 29, 2018

Start Generating B2B Leads from your Website by Following these 5 Steps.

How well is your website doing for you in terms of sales?

In other words,

Is your website making you money or did it just cost you money to build...

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August 03, 2017

8 B2B Tactics to Build Business Relationships on Social Media.

Let’s get an answer to this one simple question:

What are you using social media for?

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July 18, 2017

Digital Resurrection: Revive your Dead B2B Social Media Accounts.

What is every B2B Social Media Marketer’s worst nightmare?Walking in a graveyard of dead social media platforms with tombstones containing the...

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June 08, 2017

Tried & Tested: 20 Content Ideas for B2B Social Media.

Writer’s block” and “Lack of Ideas” are the top 2 problems that writers and content creators face when it comes to generating content ideas for...

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May 21, 2017

How to Choose the Right Social Media Platform for your B2B Business?

Every business owner is surrounded by choices -
  • Choice of a name for the company;
  • Choice of the logo;
  • Choice of the office location;
  • Choice of...
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