Welcome to our latest blog series, where we’re showcasing the newest HubSpot updates for 2025!
This edition highlights the latest HubSpot CRM enhancements designed to streamline your processes and empower your marketing and sales teams like never before.
Let’s dive in and explore these exciting updates together!
What's inside:
1. Mobile Calling OS Widgets
2. Mobile Chat SDK
3. Rename 'Tickets' Label in the Customer Portal
4. Create Reports from CRM index pages Beta ending
5. Association Permission Updates
6. Index Table Contextual Actions
7. Browse & Search Knowledge Base in the Widget Help Tab
9. Preview and Customize Quote Emails
12. AI-Powered A/B Testing for Landing Pages
13. Breeze Content Agent: Create Landing Pages
14. Phone number property validations
HubSpot's mobile users can now quickly access CRM contacts and call them by adding two new OS widgets to their iOS and Android home screens. One widget provides access to call tasks due today (‘Call tasks’), and the other to recently called contacts (‘Recent calls’).
To make it faster to get to the HubSpot mobile app, has added the ability to add a shortcut from the lock screen for iOS users.
To add a HubSpot widget on iOS and Android, please follow the next steps:
On a home screen, touch and hold an empty space:
To add the HubSpot direct access icon to the phone's lock screen, please follow the next steps:
The Mobile Chat SDK allows you to integrate HubSpot chat into any iOS or Android app, providing fast, efficient, and empathetic in-app customer support. With the Mobile Chat SDK, you can:
A new editable text field that allows customers to rename the "Tickets" label shown on the ticket home page. You can now update the “Tickets” label in your Customer Portal to better match your business terminology. Instead of being locked into the word “Tickets”, you can rename it to something more relevant, like Orders, Cases, Requests, or Test Results, giving your clients a more relevant experience.
Save changes to update your Customer Portal.
When your clients log into their portal, they will see the updated label reflecting your company's terminology.
Notes:
At this time, the platform is going to be sunsetting the "Create Report" Beta for the CRM Index page.
Thank you for participating in the Create Reports from CRM Beta!
HubSpot has learned a great deal from this Beta and are excited to keep moving toward more integrations of the CRM Index and Reporting features. Check out the new Index page report view Beta to keep up with the latest developments.
All portals will automatically be affected by this change upon sunset. However, no action is required.
Introducing a new permission that enables admins to set whether a user or team can add, edit, and remove associations on existing records. HubSpot starts broad with a permission where a user can either add/edit/remove associations or they can’t. The permission will apply across all object types with records.
Users will need edit access and the new permission to be able to make changes to associations on an existing record.
The platform will introduce two changes simultaneously:
Once the new permission is introduced, users will need both the permission to edit a record and the new association permission. If an admin wants a user to be able to edit the properties on a record but not the associations, they will be able to turn the association permission off.
You can now easily sort, freeze, add, and remove columns right on the Index table.
This feature enables you to sort, pin, add, and remove columns directly on the table itself without needing to open a separate editor, eliminating extra steps and saving time.
To use this feature, navigate to the object's index page and click on the column header to access the contextual menu.
From the menu:
HubSpot has upgraded the chat widget with a new Help tab that gives users direct access to the knowledge base—no more jumping to external websites for answers! Inside the Help tab, your users can:
This update makes self-service support much smoother by keeping everything in one place, making helpful information available exactly when users need it.
This feature can be enabled independently for each chatflow. Simply navigate to the Build tab in your chatflow settings, and toggle on "Enable browse and search."
When selecting the knowledge base to display in your widget, legacy knowledge bases will be tagged as "Search Only," as browsing is not supported in legacy knowledge bases. Please make sure to migrate to the new knowledge base to enable the full browse and search experience. (The migration tool to new knowledge bases will be available to all customers in the coming weeks.)
Introducing record cloning, users can now create a new record based on an existing record. Any of the properties and associations that are configured in the create form of the object may be included in the new record.
All or some parts of records may be reusable. Today, users are burdened with manual work of copying information from one record to another because they can’t duplicate records. With this update, users can now duplicate CRM records (i.e., Contact, Company, Deal, Ticket, Custom Objects, Appointments, Listings, Services, and Courses) from their record page. Cloning is an essential function that saves time and minimizes the risk of mistakes from manual input.
When viewing a record, users with create permission for the object will find a new option in the Actions dropdown. The Clone action initiates the record creation with properties and associations pre-filled from the source record.
You can now customize and preview quote emails before sending them to buyers. You have the option to either send the email directly, or copy the quote link to send it separately.
Sending quote emails to buyers should be fast and simple. The process is now even easier—you can send emails directly to buyers without copying and pasting a link.
You can personalize the email body and send the quote directly from the platform. You also have the option to CC other recipients and select the email address you wish to use for sending the quote.
You can also switch to the other tab to copy the link or download the PDF, enabling you to share the quote with the customer the way you prefer.
Repurpose your video assets across your marketing channels and effortlessly create share-worthy video shorts with thenew AI-powered video clip creator and transcript-based video editor.
Video content is marketing gold, but traditional editing is time-consuming and technically challenging. Most editing software requires specialized skills that drain your most valuable resources—time and budget.
But with video remixes, that's changing. Take your product tutorials, webinar recordings, and other video assets and convert them into video shorts, blogs, marketing emails, ads, social posts, and more with the power of AI and a simple transcript-based video editor. If you can edit a text doc, you can edit videos with video remixes.
When creating thumbnails for your videos, you can now select a video frame and edit it directly using HubSpot's built-in image editing tools or Adobe Express.
Thumbnails are key to grabbing attention and boosting video engagement. With this update, you can quickly create eye-catching, on-brand thumbnails directly from your video file in HubSpot.
To edit your video thumbnail, navigate to the video file you’d like to edit (Library > Files).
Once you've saved changes, visitors will now see the edited thumbnail for your embedded videos:
Optimize your landing pages faster and with greater confidence using the new AI-assisted A/B testing feature. When creating page variants, you can now leverage AI to generate alternative content suggestions and implement recommendations with a single click.
This enhancement makes A/B testing more accessible and effective, eliminating the guesswork of what elements to test. Let AI help you discover the best-performing version of your landing page while maintaining complete creative control.
1. In the content editor of your landing page, click the Test icon in the left sidebar and select Run A/B Test with AI.
2. In the left column, select a recommendation. The text for the new variation will appear under Suggested Content, while the original text will be labeled Original Content. Click Create variant in the top right.
3. Review the content of the new variant, then click Publish in the top right.
4. At any point during the test, review the test results and select a winner, just as you would with the manual A/B test process.
With Breeze content agent, powered by HubSpot's AI, you can create high-quality, on-brand landing pages with just a few clicks.
Creating beautiful, engaging landing pages that drive high conversion rates has traditionally been both difficult and time-consuming. Breeze content agent solves this challenge. Now you can spend less time building and more time converting leads and boosting your marketing ROI.
Navigate to the Landing Pages management screen.
Select the purpose of the landing page:
Enter in a description of the landing page:
[Optional] Upload additional files to provide extra context:
Once ready, you will be redirected to the landing page editor to edit and publish the generated landing page!
Take a look at the KB article for more details.
You’ll now be able to set validation rules for phone number properties. Additionally, you will be able to set a default country code for phone number properties that will automatically be applied to updates to phone numbers via Import.
Improving the quality of phone numbers is important to ensure that reps aren’t calling ‘junk’ phone numbers or doing the work of finding the right phone number themselves. Phone number that contain random text or are missing country codes make it more difficult to contact customers.
Validations will allow you to enforce consistency and quality of your phone number data. Additionally, a default country code will make it easy to bring in valid phone numbers that are missing a country code - HubSpot will prepend country codes automatically.
Objects>Settings>Properties>Edit Property
1. Phone number validation rule
2. Default country code
The Prospecting Agent researches and executes personalized outreach strategies for prospects within HubSpot's Smart CRM, helping build more qualified sales pipeline. It is targeted for Sales Ops and Admins who need automated prospect research and outreach without dedicated BDR or SDR capacity. It's also now a great fit for Reps and AEs working in an account-based sales motion.
Transform your Target Accounts from researched to reached out in minutes, not days
New features include:
The Prospecting Agent researches companies and contacts in your CRM to develop an understanding of their business needs and intent signals. It then writes personalized emails using this research, combined with context from your CRM, reaching out at the optimal time.
Customers can now research target accounts, draft AI emails, and enroll contacts to the agent directly from the Sales Workspace and Target Accounts App.
Example use cases include:
After configuring the agent with selling information, preferred sending inbox, and preferred CTA:
Additional Info