Welcome to our latest blog series, where we’re showcasing the newest HubSpot updates for 2025!
This edition highlights the latest HubSpot CRM enhancements designed to streamline your processes and empower your marketing and sales teams like never before.
Let’s dive in and explore these exciting updates together!
What's inside:
1. Prepare, review, and follow up on meetings with AI Meeting Assistant
2. Update Calling Remote
3. Create and View Notes in Help Desk (Replacing Comments)
4. HubSpot Numbers Available in Nordics, Japan, France, and Spain
5. Unique value enforcement for custom phone number properties
Every sales opportunity counts. HubSpot's new AI Meeting Assistant gives you a single place to manage meetings with prospects - providing pre-meeting insights to help you prepare, post-meeting summaries to share with attendees, and AI-generated Guided Actions to keep deals moving forward.
Sales success depends on making the most of every conversation. HubSpot supports you throughout the entire meeting lifecycle so you feel prepared going into conversations and know exactly what steps to take during follow-up, increasing your chances of closing deals.
New meeting record:
The meeting record centralizes all your meeting details, account insights, and follow-up materials in one place, eliminating the need to switch between tools.
Guided Actions show reps what to focus on next:
After the meeting, you receive AI-powered Guided Actions based on the meeting transcript.
These guided actions help you prioritize your follow-up activities:
To access the new meeting record in HubSpot, either:
The new meeting record contains two tabs:
The calling remote is a fast and easy way for users to make calls any where in the CRM. With this update, users can now take notes, set call outcomes and call types directly in the remote.
When receiving an inbound call, or making an outbound call with the remote users will have the option to take notes, and set values for call outcomes/types.
1. Check out this video to learn more about this product update! Please watch this video prior to requesting access, to make sure your team is a good fit for the current Beta experience.
2. Once ungated, you will not be able to manually unenroll from this Beta. To leave the Beta, please email us at helpdeskfeedback@hubspot.com.
3. Slack, MS, and GChat Integrations have not yet been updated to support notes in help desk. If you have the Slack, Teams, or Google Chat help desk integrations set up, the experience will be degraded in the Private Beta. For this reason, it's recommended holding off for a future iteration if your team uses any of these integrations (and will not approve requests for customers who have these integrations configured). Don’t worry—HubSpot is already working on another update to address this!
Support teams can now view, create, and edit notes in help desk, replacing comments as the primary means for internal collaboration in help desk. Notes are already the building blocks that power internal collaboration across the rest of the HubSpot platform, and now they power collaboration that takes place inside of help desk as well!
Since the release of help desk, the platform has heard consistent feedback that support teams are struggling to collaborate internally and with cross-functional stakeholders—like sales agents—when troubleshooting and resolving tickets. These changes will effectively replace comments with notes, addressing two of the biggest pain points customers have shared:
Here are a few ways your team might leverage notes in help desk:
Please note: Slack, MS, and GChat Integrations have not yet been updated to support notes in help desk. If you have the Slack, Teams, or Google Chat help desk integrations set up, the experience will be degraded in the Private Beta. For this reason, its recommend holding off for a future iteration if your team uses any of these integrations (and will not approve requests for customers who have these integrations configured). Don’t worry—HubSpot is already working on another update to address this!
HubSpot phone number acquisition is now available in additional countries!
You can submit business documentation for these countries, and acquire a HubSpot phone number that can be used for inbound and outbound calling, Team Calling in Help Desk, IVR, and more!
Calling users with global business locations must acquire a number in their locality. HubSpot is adding number acquisition for seven additional countries, allowing you to better solve for their calling needs in more regions.
In response to evolving regulatory landscapes, many countries are intensifying their enforcement of telecom regulations. This includes mandates for verifying the legitimate users of phone numbers and validating business locations. To streamline this process, HubSpot has introduced a documentation flow within its platform, allowing you to effortlessly submit the necessary regulatory documents, ensuring compliance and facilitating seamless number acquisition in these countries.
Enroll in the public beta by following the steps here.
Once enrolled in the public beta, follow step below to start your number acquistion:
7. In the verification flow, follow the steps to enter your company information and attach the requested documents. Once you click submit, it can take 3-4 business days for verification approval.
8. Once approved, you will see a banner in your account notifying of the country approval. This approves your company to be able to acquire phone numbers for that country.
Once your business verification is complete, return to call settings to acquire your phone numbers.
Once submitted, it can take 2 - 4 weeks for the requested phone numbers to be acquired. You will be notified via email once the requests is approved and numbers are ready for usage in your HubSpot account.
You can now apply unique value enforcement to custom phone number properties.
This enables admins to establish unique values for phone numbers. For example, you may want to ensure that two contacts don’t have the same phone number to reduce contact record duplication.
To require unique values for the property, head to Objects > Settings > Properties. Create a custom phone number property and select the checkbox to require a unique value. With this turned on, users will be unable to enter the same value for multiple records. You can create up to ten unique value properties per object. Unique value enforcement cannot be applied to existing properties.
Leads saved views let sales reps create and access customized filtered views of their leads.
Sales reps need to quickly access different segments of their leads based on specific criteria to prioritize their outreach effectively. With saved views, reps can:
Navigate to Sales workspace > Prospecting > Leads and go to the Saved Views dropdown in the sidebar
Select an existing view or click Create view. To create a new view:
Your saved views will appear in the sidebar for quick access.