(May 19 - May 26) The most recent developments in HubSpot product updates!

HubSpot now automatically compresses your marketing emails created in the Drag-and-Drop Editor, reducing their file size while maintaining visual quality. This happens behind the scenes with zero additional work required from your team.

Benefits of compressed emails include:

• Reduced impact of client clipping
• The ability to display more content in your email
• Optimized deliverability of your send
• Faster load times, improving the recipient's experience and increasing the likelihood of engagement

How does it work?

Once your portal has been granted access, the feature works automatically without any action required on your part:

1. When you send marketing emails created in the Drag-and-Drop Editor, HubSpot compresses the HTML code while preserving visual quality. This compression reduces the overall file size of your email.
2. Nothing changes in your workflow - emails look identical in the editor and when delivered.

As a reminder, you can review the estimated size of your marketing email by following the below steps:

• In your HubSpot account, navigate to Marketing > Marketing Email.
• Click the name of an existing drafted email.
• You will see the Estimated size in the top right of the email editor.

• Size Compression is only available for marketing emails built in the Drag-and-Drop Editor.
• Emails built using the Custom Email Editor will not be compressed.

Edit Email Conversation History in Help Desk and Inbox

These are two new columns in the Sales Workspace deals tab designed to improve visibility into deal engagement:

• Next Meeting shows the next upcoming scheduled meeting tied to a deal.
• Last Activity shows the most recent engagement (like a completed task, call, or meeting) on the deal.

How does it work?

• Next Meeting displays the soonest scheduled meeting with an end time in the future. If no upcoming meetings exist, the column remains blank.
• Last Activity reflects the most recent completed interaction on the deal — including calls, emails, or tasks — based on timestamped activity logs.
  These columns will appear in all default preset views and can be added to custom views by users or admins.

Slack app update: improvements to workflow actions

New improvements to workflow actions for sending Slack notifications and creating Slack channels are now available in the Slack app for HubSpot.

• With the Send Slack Notification workflow action, you can now:
  
  • Add actions to the Slack notification, allowing users to immediately execute in response to a specific event, right from Slack.
  • Select users to at-mention with the notification.
• With the Create Slack Channel workflow action, you can now:
  
  • Select specific users to automatically add to the channel.
  • Select the types of activity updates to send to the channel.
  • Set a channel description.
  • Use the workflow action on ticket-based workflows.

How does it work?

Send Slack notification improvements:

When configuring a workflow in HubSpot to send a Slack notification, you will now see options to “Add actions to the notification” and “Add at-mentions to the notification.”

• To “Add action buttons directly to notifications,” select which actions you would like to make available such as create tasks, add notes, log activities, update properties.
• To “Add at-mentions to the notification,” select specific team members to @mention.

When the notification is delivered to Slack, it will come with buttons to execute the corresponding actions and tag the user you selected to at-mention. Clicking on an action button will allow you to execute the action directly from Slack.

Create Slack Channel improvements:

• Automatically add specific team members to new channels.
• Select which activity updates to send to the channel.
• Set channel descriptions directly from the workflow.