ABOUT THE CLIENT
USG Boral is a leading manufacturer and supplier of gypsum-based wall and ceiling lining systems, mineral fibre acoustical ceiling systems, metal framing, joint compounds, high-performance panels and accessories throughout Asia, Australasia and the Middle East.
USG BORAL partnered with us to streamline its marketing efforts and boost lead generation. Facing challenges in integrating their systems and optimizing their digital marketing strategy, USG BORAL sought a comprehensive solution to enhance their customer engagement and drive business growth.
CHALLENGES FACED
- Integration Complexity: USG BORAL operated with disparate systems, including Oracle CX Cloud and HubSpot, leading to inefficient processes.
- Limited Marketing Reach: The existing marketing approach lacked effectiveness in reaching and engaging potential leads, resulting in underutilized resources.
- Data Discrepancies: Manual data entry and inconsistent reporting hindered accurate analysis and decision-making.
IMPLEMENTATION OVERVIEW
1. Custom Integration with Oracle CX Cloud and HubSpot:
- Leveraging our expertise, we engineered a seamless, bi-directional sync between Oracle CX Cloud and HubSpot. This integration enabled real-time data exchange, ensuring a unified view of customer interactions and streamlined workflows.
- By employing custom web hooks in HubSpot, data extraction from Oracle Cloud was automated, eliminating manual intervention and enhancing data accuracy.
2. Comprehensive Onboarding, Customization, and Training:
- We conducted a thorough onboarding process, ensuring all stakeholders were equipped with the necessary tools and knowledge to maximize platform utilization.
- Tailored customization of tools aligned with USG BORAL's unique requirements, optimizing their marketing operations for efficiency and effectiveness.
3. Design and Development of Marketing Assets:
- Our team developed engaging landing pages, intuitive custom forms, and visually appealing email templates. These assets were designed to resonate with the target audience and drive conversions.
4. Custom Reports and Dashboards:
- We implemented custom reports and dashboards tailored to USG BORAL's key performance indicators (KPIs) and business objectives.
- These insightful analytics provided actionable insights into campaign performance, lead quality, and ROI, empowering data-driven decision-making.
5. Strategic Campaign Launch:
- A meticulously planned campaign launch centered around compelling downloadable content offers, including whitepapers, case studies, and catalogs.
- By strategically targeting prospects with valuable content, we positioned USG BORAL as an industry authority, nurturing leads through the sales funnel.
6. Extended Digital Marketing Campaign:
- Building upon the initial campaign momentum, we executed an extended digital marketing campaign spanning six months.
- Leveraging various digital channels, including social media, email marketing, and content syndication, we maintained consistent brand visibility and engagement.
RESULTS & BENEFITS
After successfully implementing CRM and custom integrations solutions for USG BORAL, we:- Enhanced Operational Efficiency
- Expanded Marketing Reach
- Improved Data Accuracy and Insights
- Increased Lead Generation and Conversion
- Enhanced Customer Engagement and Satisfaction
TOOLS IMPLEMENTED
At the core of our solution for USG BORAL's marketing transformation were the tools provided by HubSpot, including HubSpot Marketing Professional and HubSpot Sales Professional. These platforms served as the backbone of our strategy, enabling us to orchestrate targeted campaigns, nurture leads, and drive conversions effectively.
Additionally, our team engineered a custom API-based real-time data synchronization between HubSpot and Oracle CX Cloud, ensuring seamless integration and bi-directional data flow. This innovative approach facilitated a unified view of customer interactions, enabling personalized engagement and data-driven decision-making.
Ready to Work With Us?
Whatever you are looking to achieve, we can help.
Send us a message or simply ring us on +971 4 457 8719
