ABOUT THE CLIENT
As bastions of French language and culture in the heart of the United Arab Emirates, AF Dubai and Abu Dhabi institutions stand as beacons of connectivity, where individuals from diverse backgrounds come to immerse themselves in the richness of French heritage. Through various educational programs, cultural events, and artistic initiatives, Alliance Française embodies the spirit of collaboration and understanding.
Alliance Française, with its dedication to promoting French language and culture, sought to elevate its operational efficiency and enhance engagement with students and members. To achieve this, they collaborated with our agency to implement a comprehensive CRM system and streamline their marketing and sales processes.
IMPLEMENTATION OVERVIEW
1. CRM, Marketing & Sales Implementation: The initial phase of the project involved the implementation of a CRM system tailored to Alliance Française's specific needs. By leveraging HubSpot's powerful CRM platform, we seamlessly integrated marketing, sales, and customer data management. This provided Alliance Française with a centralized database to track interactions, manage leads, and nurture relationships effectively.
2. Custom Integration with Arcenciel Student Portal: To facilitate seamless data exchange and enhance user experience, we custom-integrated Alliance Française's CRM with their student portal, Arcenciel, through APIs and cron job development. This integration enabled automatic synchronization of student data between systems, eliminating manual data entry and ensuring data accuracy.
3. Custom Creation of Student and Member Information Fields: Recognizing the unique requirements of Alliance Française, we customized the CRM to include specific student and member information fields. This customization allowed Alliance Française to capture and manage detailed demographic, linguistic, and course-related data, allowing them to personalise interactions.
4. Admissions Journey Optimization: We optimized the admissions journey by implementing a nurturing and sales pipeline process within the CRM. This involved mapping out the entire student lifecycle, from initial inquiry to enrollment, and automating communication touchpoints at each stage.
5. Standard Tools Customization: We customized standard CRM tools to align with Alliance Française's branding and operational requirements. This included:
- Custom properties
- Deal pipeline and stages development and automation
- Live chat and chatbot implementation
- Social media, Ads, Blogs, Email Marketing Setup
- Branded Templates Creation in the HubSpot Portal
6. Custom Reporting and Dashboards: To empower data-driven decision-making, we developed custom reporting and dashboards within the CRM. These dashboards provided Alliance Française with real-time insights into key metrics, such as lead conversion rates, engagement levels, and revenue generation.
RESULTS & BENEFITS
The implementation of CRM, marketing, and sales strategies yielded significant results and benefits for Alliance Française:
- Improved Engagement
- Enhanced Operational Efficiency
- Enhanced Data Accuracy
- Increased Conversion Rates
- Better Insights and Decision-Making
TOOLS IMPLEMENTED & TRAINING
We didn't just set up HubSpot Marketing Professional and HubSpot Sales Professional for Alliance Française. We also made sure their student portal, Arcanciel, worked smoothly with a custom API. This made it easy for student data to sync up automatically, making things run better and keeping everything accurate.
And because we know how important it is for the team to feel confident using these tools, we spent 10 weeks training them. We tailored the training to fit exactly what Alliance Française needed, so now their team of 10 knows how to use the platform to the fullest.
Ready to Work With Us?
Whatever you are looking to achieve, we can help.
Send us a message or simply ring us on +9714 369 5562.
