Welcome to our latest blog series, where we’re showcasing the newest HubSpot updates for 2025!
This edition highlights the latest HubSpot CRM enhancements designed to streamline your processes and empower your marketing and sales teams like never before.
Let’s dive in and explore these exciting updates together!
What's inside:
1. App settings powered by UI Extensions
2. Passkeys - Mobile App Availability
3. Create and update contact activities for Zoom webinars
4. Import a Podcast Show
5. HubSpot Sales Outlook add-in: Emailing contacts without Legal Basis will not include tracking
6. Additional functions for calculated properties
7. Required Property Validation in API Imports
Use UI extensions tech-stack to build powerful custom UI experiences for your app's settings page. This allows developers building public or private apps to build interactive settings for their app's users. Developers will be able to build these experiences using the same tools that they use to build app cards. And this enables them to build contextual settings pages based on user's role, permissions, team, and much more.
Passkeys are a new login method that is a secure alternative to the password. Users now have full cross-platform compatibility with the web and mobile apps for login.
Users who have created a passkey for HubSpot on the web can now use their passkeys to login to their iOS and Android mobile apps. On mobile login, click the Login with a passkey button to complete your login.
What is it?
Contacts who register for, attend, or cancel registration for your Zoom webinars will now automatically have their activities updated in HubSpot. This means you can now engage with these contacts before, during, and after the webinar accordingly via HubSpot list segmentation, workflows, campaigns, and more. Additionally, you can better track your event data in HubSpot and enhance reporting.
First, make sure you've installed HubSpot’s Zoom integration:
The next time a contact registers, attends or cancels registration for a Zoom webinar, the contact will automatically be created or updated in HubSpot’s marketing events object.
You can view the automatically updated timeline activities on the respective contact record:
You can filter your HubSpot lists based on marketing event data and more. Learn more about what you can do with marketing events.
Combining the power of Zoom webinar integration with HubSpot Marketing Event capabilities allows marketers to maximise their Zoom event marketing activity in HubSpot.
Existing podcasters who want to use HubSpot's podcast hosting and management tool previously needed to manually recreate and re-upload their episodes in HubSpot. Now, you can simply provide your RSS feed, and Hubspot will migrate your show to it's podcasts app—making it easier to manage existing shows all in one place.
If your portal has Data Privacy settings turned on, the HubSpot Sales Outlook add-in will no longer allow open and click tracking to emails where the sole recipient does not have legal basis. Under GDPR, companies need a lawful reason to use and process contact data, which includes opens and link clicks in emails. This update helps you stay compliant when using the HubSpot Sales Outlook add-in. Prior to this update, tracking data about these interactions was already anonymized. However, for emails only sent to one recipient, anonymization was not solely effective.
If you do not have legal basis to process a contact's data, tracking will be disabled in the Outlook add-in when there's only one recipient for that email. You will see an informative tooltip when you hover over the Tracking checkbox. You can update the Legal basis for processing contact's data property in the add-in side panel before sending the email.
Custom equations in calculated properties are a powerful tool to tailor your data insights, enhance your segmentation strategy, and make data-driven decisions.
Click the Calculated property type dropdown menu, then select Custom equation.
Click the Output type dropdown, then select the type of output your calculation will return.
In the editor, insert, type, or paste functions and properties to build your custom equation.
The API Imports feature now verifies that Import Requests contain all necessary properties for creating new records in specified object types. For instance, when creating deals, the Import API will reject requests without a mapped Deal Name column. This validation applies solely to object types marked as CREATE in the ImportOperations map of the ImportRequest.
Required property validation enhances the reliability and accuracy of data imports by ensuring that users provide essential properties for creating records of a given object type. For example, all Contacts must include an Email, First Name, or Last Name. This feature ensures that only complete and valid data is imported, preventing incomplete records and maintaining data integrity.
If an API Integration sets an ObjectType to "CREATE" using the importOperations field in their API request, the Import tool will check beforehand that the import has setup the proper column mappings that are needed to create new records with that ObjectType.