MENA Search Awards 2020 Winner - Best Low Budget Campaign
Our campaign for Sennheiser's Momentum True Wireless 2 launch won accolades at the prestigious "MENA Search Awards 2020".
This is what Emma Labrador, Head of Marketing & Communications, OnCrawl and one of the Awards judges had to say about our work:
"This entry had nice results and nicely done creatives. It was a great campaign and produced strong ROI."
Product Launch - Momentum True Wireless 2
In April of 2020, amidst the pandemic, we helped Sennheiser launch their pathbreaking new ear pods. The strategy took advantage of the increased time consumers were spending online due to the lockdown. We ran 3 short teaser campaigns on social media focussing on the USPs of the product. This was followed by a launch campaign called #DitchTheDistraction.
An Integrated Digital Campaign
A series of teasers was done based on the themes of 28 hours battery life, white and black options in the product colours and finally the launch campaign #DitchTheDistraction.
We plastered Social Media with organic and sponsored content. Our PR partners roped in some of the regions top influencers to promote the campaigns. We ran agressive Google Display campaigns. Video ads ran on Facebook and Youtube and ads were also run on Amazon to drive online sales.
The Results were Phenomenal!!
Pre-booking numbers exceeded expectations and sales recorded a 130% YOY growth in the region.
More than 750,000 impressions and a CTR of >3% on Instagram, Facebook and YouTube
Over 150,000 impressions with a CTR of more than 2% across Google Display and Search campaigns
Amazon Advertising delivered 862,000 impressions in one month that resulted in a 600% ROI.
Overall Marketing ROI : 2,000%
