Case Studies

Hubspot Enterprise implementation for a premium real estate project in Baku

Written by Suha Saeed | Jun 6, 2024 1:05:22 AM

ABOUT THE CLIENT

Nestled in the heart of Baku, where elegance meets opulence, stands the prestigious Ritz-Carlton Residences. A beacon of luxury living, this iconic establishment redefines the art of hospitality, offering a seamless blend of sophistication, comfort, and world-class service. With its unrivaled location overlooking the breathtaking Caspian Sea, the Ritz-Carlton Residences Baku epitomizes refined living at its finest. 

Ritz-Carlton Residences Baku, a hallmark of luxury living in Azerbaijan, sought to elevate its customer engagement and sales processes to match the exclusivity and excellence of its brand. To achieve this, they partnered with our agency to implement a comprehensive CRM, Marketing, and Sales Enterprise solution.

IMPLEMENTATION OVERVIEW

1. Custom Object Creation and Management for Property Units:
The implementation began with the creation and management of custom objects within the CRM system specifically tailored to Ritz-Carlton Residences' property units.

These custom objects allowed for the detailed organization and tracking of each property unit, streamlining the sales process and enabling better customer relationship management.

2. Multiple Domain Connections with HubSpot:
To amplify their marketing efforts and enhance lead generation, our team established multiple domain connections with HubSpot, a leading inbound marketing and sales platform.

This integration facilitated seamless data synchronization between the CRM system and HubSpot, enabling targeted marketing campaigns and personalized customer interactions across various touchpoints.

3. Sales Enablement and Process Development:
One of the core objectives was to empower the sales team with a robust framework for efficient sales operations.

This involved:

  • Developing the entire sales process within the CRM system
  • Automating deals and pipeline management
  • Conducting comprehensive sales team training
  • Implementing custom reporting mechanisms to track performance metrics and KPIs.

4. CRM Integration with Mobile Sales App:
To ensure real-time access to critical sales data and enhance mobility for the sales team, we integrated the CRM system with a dedicated mobile sales app.

Leveraging APIs and webhooks, this integration facilitated seamless two-way data synchronization, including contacts creation and updates, as well as inventory availability status updates, empowering the sales team to make informed decisions on the go.

5. Marketing Implementation:
In alignment with Ritz-Carlton Residences' brand identity and marketing objectives, our team executed a comprehensive marketing implementation strategy.

This encompassed:

  • Development of visually captivating landing pages
  • A dynamic blog section to showcase the property's features and lifestyle
  • Creation of email templates for targeted communication
  • Implementation of custom workflows for automated lead nurturing
  • Creation of detailed reports and dashboards to measure marketing performance and ROI.

Result & Benefits 


The implementation of CRM, Marketing, and Sales Enterprise solutions yielded significant results for Ritz-Carlton Residences Baku:

  • Enhanced Customer Engagement 
  • Improved Sales Efficiency
  • Data-driven Insights
  • Seamless Integration

 

TOOLS IMPLEMENTED & INTEGRATIONS

Implementing HubSpot Marketing Professional, HubSpot Sales Enterprise, and HubSpot Service Enterprise helped them run smoother marketing campaigns, make sales processes more efficient, and offer exceptional service.

With HubSpot Marketing Professional, they created eye-catching campaigns, nurtured leads, and tracked their marketing success. HubSpot Sales Enterprise brought advanced automation, making deal management and conversion tracking a breeze. And HubSpot Service Enterprise took their customer support to new heights with personalized assistance and quick issue resolution.

Plus, integrating their in-house inventory tool and mobile lead generation app through custom APIs made everything run seamlessly, keeping everyone in the loop in real-time. This all paved the way for a more data-driven approach to sales and customer engagement, showing Ritz-Carlton Residences Baku's dedication to delivering top-notch luxury experiences.

 

CLIENT REVIEW

Amazing team, professional and relaible. Highly recommneded

"Throughout my career in real estate, I've worked with many agencies across a variety of projects, each tailored to the specific needs of the organisation. "

By Slavica Milic

Marketing Manager at Ritz-Carlton Residences, Baku

 

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