Swvl is a revolutionary platform that connects commuters with reliable, convenient, and affordable transportation services in various cities across the globe. With a mission to redefine urban mobility, Swvl aims to provide efficient transportation solutions while ejnhancing the overall commuter experience.
Our agency embarked on an implementation process to address Swvl's sales and marketing needs. The key focus areas included CRM implementation, marketing automation, sales pipeline optimization, website migration, and team training.
CRM, Marketing & Sales Enterprise Implementation
Our team deployed an industry-leading CRM software, Hubspot, tailored to Swvl's needs, establishing dedicated modules for marketing, sales, and service.
This facilitated seamless collaboration among teams, crucial for managing a sales force of over 150 representatives efficiently.
Customer Journey Mapping and Sales Automation
We collaborated with Swvl to chart the customer journey and develop customized deal pipelines for various sales stages.
Through automation of repetitive tasks and standardization of workflows, we helped the sales representatives to prioritize relationship-building and effective deal closure.
Website Migration to HubSpot CMS, Service Hub Setup, and Team Training
To enhance Swvl's online presence and streamline customer service, we facilitated the migration of their website from a custom CMS to HubSpot CMS. This transition involved transferring existing content, implementing smart content functionality, and optimizing the site for search engines. With HubSpot CMS, Swvl gained access to advanced features such as personalized content delivery and robust analytics, ensuring a modern and engaging user experience.
Simultaneously, we set up Service Hub within the CRM system to streamline ticket management, survey templates, and Net Promoter Score (NPS) configurations. This comprehensive customer service platform enabled Swvl to efficiently manage inquiries, gather feedback, and measure customer satisfaction levels, ultimately enhancing the overall customer experience.
Moreover, helping Swvl's team with the necessary skills and knowledge was integral to the implementation's success. Through extensive training sessions on various CRM modules, marketing automation tools, and service management processes, we equipped Swvl's team with the expertise needed to leverage the new technologies effectively.