Since 1984, TED talks have been non-profit arenas of leaders, thinkers, lecturers and experts who share their wisdom in free seminars across the world.
The content of these sessions include big ideas, market trends, industry innovations, humor, technological advancements and so on.
These TED talks have become immensely popular by their simplified approach to complex topics that are fed to the audience in easily digestible nuggets of knowledge.
Since marketers need to continuously look around for inspiration in order to feed quality content to their brain, here’s our list of the 15 best marketing ted talks that’ll inspire you to create winning ideas.
Afterall, you need to get some marketing juice to blend campaigns that stand out. Imagine how much value you’d be providing to your firm and your customers, should you benefit from these top marketing TED talks. With official summaries from TED talks for each video in this article, your mind has found itself a new place to hangout online.
Plug in your headphones, adjust your device brightness and take your brain on a short journey full of fascination, surprise and learning.
The Top 15 Marketing TED Talks are as follows:
1) Choice, Happiness And Spaghetti Sauce by Malcolm Gladwell
"Tipping Point" author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce -- and makes a larger argument about the nature of choice and happiness.
2) What Physics Taught Me About Marketing by Dan Cobley
Physics and marketing don't seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton's second law, Heisenberg's uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding
3) The Tribes We Lead by Seth Godin
Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.
4) Life Lessons From An Ad Man by Rory Sutherland
Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value -- and his conclusion has interesting consequences for how we look at life.
5) What Consumers Want by Joseph Pine
Customers want to feel what they buy is authentic, but "Mass Customization" author Joseph Pine says selling authenticity is tough because, well, there's no such thing. He talks about a few experiences that may be artificial but make millions anyway.
6) How To Get Your Ideas To Spread by Seth Godin
In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.
7) The Clues To A Great Story by Andrew Stanton
Filmmaker Andrew Stanton ("Toy Story," "WALL-E") shares what he knows about storytelling -- starting at the end and working back to the beginning. (Contains graphic language)
8) Why Videos Go Viral by Kevin Allocca
Kevin Allocca is YouTube's trends manager, and he has deep thoughts about silly web video. In this talk from TEDYouth, he shares the 4 reasons a video goes viral.
9) 404, The Story Of A Page Not Found by Renny Gleeson
Oops! Nobody wants to see the 404: Page Not Found. But as Renny Gleeson shows us, while he runs through a slideshow of creative and funny 404 pages, every error is really a chance to build a better relationship.
10) How to Make Choosing Easier by Sheena Iyengar
We all want customized experiences and products -- but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.
11) Design And Discovery by David Carson
Great design is a never-ending journey of discovery -- for which it helps to pack a healthy sense of humor. Sociologist and surfer-turned-designer David Carson walks through a gorgeous (and often quite funny) slide deck of his work and found images.
12) How to Make A Splash In Social Media by Alexis Ohanian
In a funny, rapid-fire 4 minutes, Alexis Ohanian of Reddit tells the real-life fable of one humpback whale's rise to web stardom. The lesson of Mister Splashy Pants is a shoo-in classic for meme-makers and marketers in the Facebook age.
13) The Post-Crisis Consumer by John Gerzema
John Gerzema says there's an upside to the recent financial crisis -- the opportunity for positive change. In this talk, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending.
14) How To Start A Movement by Derek Sivers
With help from some surprising footage, Derek Sivers explains how movements really get started. (Hint: it takes two.)
15) The Hidden Influence Of Social Networks by Nicholas Christakis
We're all embedded in vast social networks of friends, family, co-workers and more. Nicholas Christakis tracks how a wide variety of traits -- from happiness to obesity -- can spread from person to person, showing how your location in the network might impact your life in ways you don't even know.