Arcs & Curves Blog

July 05, 2018

The Art of Creating Effective Buyer Personas for Inbound Marketing

In my previous article, where I spoke about the origins of inbound marketing, I quoted the famous marketing guru, Peter F. Drucker.

He explained...

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June 04, 2018

5 Reasons Why Inbound Marketing is the Best for B2B Lead Generation

When you come across the term inbound marketing, what’s the first thing that comes to your mind?

Is it yet another selling tactic?

Or another...

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April 17, 2018

The Ultimate Guide to Generating B2B Leads from Social Media

49% of B2B marketers site social media marketing as the most difficult lead generation tactic to execute (source)

Well, it might be difficult for...

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March 14, 2018

The Complete Guide to Increasing Dubai School Admissions with Inbound Marketing

Before reading further, ask yourself just one question -

“What strategy does our school use to attract parents of potential students?”

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February 17, 2018

The 3 Main Types of B2B Lead Generation Methods using Google Ads

Generating B2B leads online might sound intimidating in a world where corporate networking builds better business relationships.

This shouldn’t...

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January 29, 2018

Start Generating B2B Leads from your Website by Following these 5 Steps.

How well is your website doing for you in terms of sales?

In other words,

Is your website making you money or did it just cost you money to build...

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December 31, 2017

CRM Features of the Future: A Roundup of 2018's Hottest CRM Trends

Just like any technological advancement with every passing year, CRM software will also be undergoing futuristic transformations, starting 2018.

...

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December 11, 2017

CRM 101: Everything you need to know about the 3 types of CRM software.

Over the past 20 years, the focus of businesses around the world has shifted towards customers. This approach includes actions such as:

  • ...
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November 06, 2017

9 Data-backed Reasons to Prove the Effectiveness of Email Marketing in Today's Time.

We’re all surrounded by myths.

Whether it’s about bulls getting enraged by red cloaks or that the Great Wall of China is visible from the moon,...

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October 22, 2017

Become a Marketing Maverick with these 10 Digital Marketing Courses in Dubai.

There’s no doubt that marketing has evolved drastically over the last few years.

Gone are the days when marketing was more about advertising your...

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October 15, 2017

The 4-step CRM Implementation Guide for Companies in Dubai.

While reading this, you are either at the verge of getting a CRM implemented for your company or have just got one.

In both cases, this article...

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October 04, 2017

Looking for a FREE CRM in Dubai? Here's what your business needs.

In broader terms, companies can be divided into 2 categories:

One that uses Microsoft Excel to store volumes of data and maintain records,

And the...

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August 29, 2017

12 Creative Eid Mubarak Ads To Inspire the Marketer in You.

It’s that time of the year – again.

The time when art directors, copywriters, graphic designers, account managers and marketers huddle together to...

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August 15, 2017

Top 15 Marketing TED Talks That Will Blow Your Mind

Since 1984, TED talks have been non-profit arenas of leaders, thinkers, lecturers and experts who share their wisdom in free seminars across the...

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August 03, 2017

8 B2B Tactics to Build Business Relationships on Social Media.

Let’s get an answer to this one simple question:

What are you using social media for?

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July 18, 2017

Digital Resurrection: Revive your Dead B2B Social Media Accounts.

What is every B2B Social Media Marketer’s worst nightmare?Walking in a graveyard of dead social media platforms with tombstones containing the...

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June 26, 2017

5 Actionable Tips on Being Productive at Work after a Long Weekend.

This article has been adapted and edited from an article posted by Hubspot on their blog. The full article can be viewed here on the Hubspot...

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June 08, 2017

Tried & Tested: 20 Content Ideas for B2B Social Media.

Writer’s block” and “Lack of Ideas” are the top 2 problems that writers and content creators face when it comes to generating content ideas for...

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May 21, 2017

How to Choose the Right Social Media Platform for your B2B Business?

Every business owner is surrounded by choices -
  • Choice of a name for the company;
  • Choice of the logo;
  • Choice of the office location;
  • Choice of...
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April 24, 2017

Insider Info: 10 benefits of Hubspot over other CRM softwares.

Before selecting any asset for your business, there’s an incredible amount of pondering done over its lifespan, reliability, ease of usage, and...

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April 04, 2017

9 Tips for busy sales managers to increase sales using CRM.

Is this your reaction wondering how to increase sales while keeping your team organized, happy and productive?

If you’re the sales manager of a...

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March 26, 2017

Take your email marketing to the next level with responsive, interactive emails.

Email marketing is a tool that companies have used for almst as long as emails have existed. But only a handful have mastered the medium. Most...

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February 19, 2017

5 Surefire tips on how to increase leads using CRM

Lead generation isn’t rocket science. By fuelling it rightly using the tips mentioned in this article, you can propel that very rocket as high as...

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February 16, 2017

What makes Hubspot the best free CRM on the market

As more and more businesses realize the importance of having a robust CRM system in place for their organizations, the market for CRM programs has...

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January 26, 2017

5 Advantages of Integrating CRM with Website

Brands and businesses have to continously be on the lookout for ways to increase their productivity, reduce costs and maximise profits. A crucial...

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