Arcs & Curves Blog

July 28, 2019

5 Stages Of The Blog Sales Funnel And How To Use Them

One of the biggest mistakes business owners make is trying to sell a product or service to a potential customer immediately after initial contact.

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July 17, 2019

2 Proven Secrets to Boost Student Enrollments with Email Automation

Marketing to students can be challenging in today’s world, especially with so much digital clutter surrounding them.

Their newsfeed is filled...

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April 01, 2019

6 Costly Facebook Advertising Mistakes That Are Depleting Your Dirhams

At the time of writing this article, I’ve spent over 65,268 AED in Facebook ads for clients, across various industries.

That budget was used to...

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March 07, 2019

Make It An Old Fashioned: What Your Content Marketing Team Can Learn From Don Draper

Don Draper may be fictional but his ideas have real value for your content marketing team.

Draper’s techniques are timeless and can give your...

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February 04, 2019

UAE Experts Roundup: Top Social Media Mistakes (and Solutions)

Social media, because of its convenience and addictive nature, has helped millions of businesses generate revenue from customers with an active...

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January 02, 2019

The Future of Digital Marketing: 2019 Trends with Statistics

The Greek philosopher Heraclitus of Ephesus, once remarked:

The only thing that is constant Is change..”

That quote still holds true thousands...

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September 05, 2018

What Are the Biggest Trends in Inbound Marketing Impacting Businesses Like Yours?

Inbound marketing has taken off in the last few years.

The term was coined by HubSpot in 2006 and focuses on the strategy of attracting targeted...

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August 30, 2018

4 Real Life Inbound Marketing Case Studies [With Actual Data & Examples]

Recently, I wrote one beast of an article about running an inbound marketing campaign from scratch.

Packed with almost 6,000 words and loaded with...

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August 07, 2018

Running a Super-Effective Inbound Marketing Campaign - The Ultimate Guide

Everyone these days is talking about inbound marketing, content marketing, trust marketing, permission marketing and so on.

But have you gotten...

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July 05, 2018

The Art of Creating Effective Buyer Personas for Inbound Marketing

In my previous article, where I spoke about the origins of inbound marketing, I quoted the famous marketing guru, Peter F. Drucker.

He explained...

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June 04, 2018

5 Reasons Why Inbound Marketing is the Best for B2B Lead Generation

When you come across the term inbound marketing, what’s the first thing that comes to your mind?

Is it yet another selling tactic?

Or another...

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April 17, 2018

The Ultimate Guide to Generating B2B Leads from Social Media

49% of B2B marketers site social media marketing as the most difficult lead generation tactic to execute (source)

Well, it might be difficult for...

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March 14, 2018

The Complete Guide to Increasing Dubai School Admissions with Inbound Marketing

Before reading further, ask yourself just one question -

“What strategy does our school use to attract parents of potential students?”

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February 17, 2018

The 3 Main Types of B2B Lead Generation Methods using Google Ads

Generating B2B leads online might sound intimidating in a world where corporate networking builds better business relationships.

This shouldn’t...

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January 29, 2018

Start Generating B2B Leads from your Website by Following these 5 Steps.

How well is your website doing for you in terms of sales?

In other words,

Is your website making you money or did it just cost you money to build...

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December 31, 2017

CRM Features of the Future: A Roundup of 2018's Hottest CRM Trends

Just like any technological advancement with every passing year, CRM software will also be undergoing futuristic transformations, starting 2018.

...

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December 11, 2017

CRM 101: Everything you need to know about the 3 types of CRM software.

Over the past 20 years, the focus of businesses around the world has shifted towards customers. This approach includes actions such as:

  • ...
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November 06, 2017

9 Data-backed Reasons to Prove the Effectiveness of Email Marketing in Today's Time.

We’re all surrounded by myths.

Whether it’s about bulls getting enraged by red cloaks or that the Great Wall of China is visible from the moon,...

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October 22, 2017

Become a Marketing Maverick with these 10 Digital Marketing Courses in Dubai.

There’s no doubt that marketing has evolved drastically over the last few years.

Gone are the days when marketing was more about advertising your...

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October 15, 2017

The 4-step CRM Implementation Guide for Companies in Dubai.

While reading this, you are either at the verge of getting a CRM implemented for your company or have just got one.

In both cases, this article...

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October 04, 2017

Looking for a FREE CRM in Dubai? Here's what your business needs.

In broader terms, companies can be divided into 2 categories:

One that uses Microsoft Excel to store volumes of data and maintain records,

And the...

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August 29, 2017

12 Creative Eid Mubarak Ads To Inspire the Marketer in You.

It’s that time of the year – again.

The time when art directors, copywriters, graphic designers, account managers and marketers huddle together to...

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August 15, 2017

Top 15 Marketing TED Talks That Will Blow Your Mind

Since 1984, TED talks have been non-profit arenas of leaders, thinkers, lecturers and experts who share their wisdom in free seminars across the...

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August 03, 2017

8 B2B Tactics to Build Business Relationships on Social Media.

Let’s get an answer to this one simple question:

What are you using social media for?

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July 18, 2017

Digital Resurrection: Revive your Dead B2B Social Media Accounts.

What is every B2B Social Media Marketer’s worst nightmare?Walking in a graveyard of dead social media platforms with tombstones containing the...

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