Search Engine Optimization (SEO) is a science.
The kind of science that helps you pull more leads and grow your business. In scientific terms, if your website is biologically attractive, combined with the physics of responsiveness and functionality, the chemistry between the user and your website is significantly enhanced.
That’s why SEO plays a very important role in improving your website’s rankings in the SERPs.
To understand the various factors involved in Search Engine Optimisation in a “scientific” format, here’s an interesting periodic table derived from the Periodic Table of Elements that was first created by a Russian chemist, named Dmitri Mendeleev (science students and professionals would identify him better). This Periodic Table of SEO Success Factors from Search Engine Land helps marketers understand the various areas to focus on while optimizing their website.
To know more, check out the 12 on-page SEO elements your website needs to rank higher in searches.